Search

How can we help?

Icon

Discriminatory job advertisements – New Guidance from the Equality and Human Rights Commission

Over the last year the Equality and Human Rights Commission (EHRC) received over 100 complaints in respect of job and services advertisements appearing to discriminate against persons with ‘protected characteristics’ including on their age, race, sexual orientation, disability and sex.

New guidance has been released by EHRC for employers and employment agencies publishing adverts for job opportunities, in addition for those advertising goods, facilities and services. It reiterates that under the Equality Act 2010 individuals should not be prevented from acquiring fair opportunities to work or to enjoy facilities and services based on any of the protected characteristics.

Discriminatory job advertisements would be considered unlawful under the Equality Act 2010 and would result in liability arising for both the organisation placing the advertisements and for those producing the advertisement. The following job advertisement examples were received by the EHRC in the last year and were considered to be  discriminatory:

New guidance has been released by EHRC for employers and employment agencies publishing adverts for job opportunities

  • An advertisement for a “Saturday boy” to work in a garage
  • An advertisement for television extra applicants featuring in a gay pride story to be “homosexual”

In both of these examples the protected characteristics specified were not necessary for the particular role, or rather the occupational requirement. Where there is such an occupational requirement it is essential that the employer ensure that the imposition of the requirement is objectively justifiable, or otherwise fall foul of the Equality Rights Act.

Disclaimer

This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full General Notices on our website.

Author profile

Monica Atwal

Managing Partner

View profile

+44 118 960 4605

About this article

employmentboddy logo
clipboard logo HR Resources

Equal pay audit checklist

Checklist on carrying out an equal pay audit.

Read, listen and watch our latest insights

art
  • 24 June 2026
  • Employment

What are employer’s obligations during a heatwave?

During the summer, employers can come across employee issues relating to the heat and hot weather. How can employers handle hot weather and what are employer obligations during a heatwave?

art
  • 23 June 2026
  • Employment

Pride month and employment law: Ensuring compliance with LGBTQ+ protections

With each Pride month, companies unveil rainbow logos and send office wide emails of solidarity. These gestures are valuable, giving visible demonstrations of support, but only really make a difference if those companies are able to truly say that their policies and practices are inclusive and legally compliant.

art
  • 22 June 2026
  • Commercial Real Estate

Do you need an EPC for lease renewals? Key insights for commercial property owners

When is an EPC required for leases? The non-domestic EPC guidance makes it clear that an EPC is not required on renewal. The Ministry for Housing, Communities and Local Government’s (MHCLG’s) “A guide to energy performance certificates for the construction, sale and let of non-dwellings: Improving the energy efficiency of our buildings”

Pub
  • 18 June 2026
  • Employment

Employment Rights Act 2025: Key Changes for Employers

Join Katie Glendinning and Lucy White for an on demand webinar as they break down the key changes introduced by the Employment Rights Act 2025, offering clear insights into what these reforms mean in practice for employers and HR professionals.

art
  • 18 June 2026
  • Corporate and M&A

Business sales and NDAs: Creating a safe space to open up your business

You have accepted an offer to sell your business, but taking an agreement in principle through to completion may involve the need to divulge your company’s private information – perhaps deep secrets which have given your business its competitive edge.  

art
  • 16 June 2026
  • Employment

Shaping the Future of Work: Insights from the 114th ILO International Labour Conference

Having recently returned from the 114th Session of the International Labour Conference in Geneva, I have been reflecting on the work of the International Labour Organisation (ILO) and the important role it plays in global standard setting, as well as promoting social and economic inclusivity.