How can we help?


The social media superpower advancing AI

Developments in the last week show Facebook and Instagram are leading players in the field of Artificial Intelligence.

On Friday “Pluribus” became the first AI robot to beat five expert Texas Hold’em players at their own game.

Game playing robots use AI to teach themselves how to win through self-play. Pluribus is estimated to have played trillions of games against itself over a period of 8 days in the build up to Friday’s game. In self-play scenarios, bots play multiple copies of themselves and review the success of each hand they put forward. Crucially, they record a “regret factor” which is how much they regret playing a hand based on the outcome it creates.  The self-play algorithm is programmed to update the bot’s strategy based on this regret factor. This increases the probability of the bots playing hands that previously had the least regret i.e. were the most successful.

Previously, the success of these robots has been limited to beating just one opponent at a time. The complexities and volume of hidden information presented by multi-player games has previously been too difficult for the bots to process and overcome. This is why Pluribus’ win on Friday is being heralded ground breaking for the advancement of AI, as shows that Facebook, alongside Carnegie Mellon University, have developed technology to overcome multiple pieces of hidden information, at the same time.

The implications of this are extensive. The majority of real world issues, such as cyber security, terrorism and other forms of harmful online content often involve hidden information, which is held by a number of different actors, much like the numerous poker players. The bots now have the power to deal with the multi-facial complexities of these situations in which they were previously limited. Now the algorithm has been cracked, watch this space for impending developments.

Jacob Montague


View profile

+44 118 960 4613

“Pluribus” became the first AI robot to beat five expert Texas Hold’em players at their own game.

In the same week, Instagram, the social media platform which is owned by Facebook,  rolled out its new feature which uses AI in different way; to help protect its users against cyber bullying. The software identifies negative comments that people are posting and automatically askes “are you sure you want to post this?”. This question appears with an “undo” button  which enables the person to undo the post before it is published.

This is hoped to prompt users to reflect on their comments and provide them with the immediate opportunity to remove the post to not cause any harm.

The new technology has been created in the wake of the company coming under under fire for not doing enough to prevent cyber bullying. In the UK it was estimated that over 42% of all 12-20 year olds experienced cyber bullying through social media platforms in 2017.

Head of Instagram Adam Mosseri agrees that the company should do more and aims to harness more AI initiatives to continue to tackle the problem.

About this article

This information is for guidance purposes only and should not be regarded as a substitute for taking legal advice. Please refer to the full General Notices on our website.

Jacob Montague


View profile

+44 118 960 4613

About this article

Read, listen and watch our latest insights

  • 22 September 2023
  • Employment

Talking Employment Law: New family friendly rights

In this first podcast in the ‘Talking Employment Law’ series, Lucy Densham Brown and Rebecca Dowle, members of the employment team summarise some of the big new family-friendly Bills that are working their way through parliament.

  • 20 September 2023
  • Commercial Real Estate

Commercial buyers beware of residential Stamp Duty Land Tax

This article discusses a recent case in which a property buyer calculated the Stamp Duty Land Tax due on the purchase at a lower rate, due to the mixed-use purpose of the property.

  • 19 September 2023
  • Privacy and Data Protection

Organisations’ use of social media: Data protection

Social media applications (or commonly known as ‘apps’) are being developed all the time and we are constantly being introduced to new social media platforms, some of which take almost no time to gain huge popularity.

  • 14 September 2023
  • Immigration

Entrepreneurial Dreams: What is the Innovator Founder Visa?

In an era defined by innovation and entrepreneurship, the United Kingdom has made a substantial effort towards fostering its reputation as a global hub for start-ups and innovators. The introduction of the UK’s ‘Innovator Founder’ route has marked a pivotal moment in the country’s immigration policy.

  • 11 September 2023
  • Corporate and M&A

Changes to the tax treatment of Employee Ownership Trusts

The government published a consultation on 18 July 2023 seeking the public’s views on its proposals to reform the tax treatment of Employee Ownership Trusts and Employee Benefit Trusts. Parties are invited to express their opinions via email via the government website until the consultation closes on 25 September 2023.

  • 08 September 2023
  • Immigration

Navigating the Latest Immigration Rules for Overstayers in the UK: A Comprehensive Guide for 2023

Staying beyond the expiration of your UK visa is a serious matter that, in most cases, can result in significant and long-lasting repercussions.